COMICS BONKBOXES: Mystery boxes for variant covers at or below cover price
COMIC BONKBOXES bring the thrill of TCG booster packs to comic purchasing to encourage more pre-orders, purchases, and new collectors.
LOS ANGELES, CALIFORNIA—GONKBONK, a curated e-commerce platform for art and entertainment collectibles, today unveiled COMIC BONKBOXES, digital blind boxes for physical comic books.
BONKBOXES are a new way to purchase and pre-order your favorite physical comic books. Each COMIC BONKBOX comprises a combination of covers, always consisting of at least one incentive/ratio cover, and entitles the purchaser to one reveal per BONKBOX purchase. Upon opening a BONKBOX, the customer will go through an exciting unboxing animation to reveal the cover they will receive in their next shipment.
GONKBONK will offer in-stock BONKBOXES for high-demand series and automatically create BONKBOXES for series with qualified pre-orders, meaning the pre-orders have reached the minimum needed to purchase at least 1x ratio cover being offered by the publisher. Each BONKBOX is offered at or below the retail cover price.
"Our goal with COMIC BONKBOXES is to increase the excitement of collecting single-issue comics by leveraging the existing ratio/incentive cover system," said Shaan Bhagat, Co-founder of GONKBONK. "Bringing mystery box mechanics to comics can bring newcomers to the space and increase the demand for single issues from current comic fans. COMIC BONKBOXES is our approach to give comic fans an additional level of excitement when collecting their favorite series without increasing their cost."
Mystery box mechanics have been leveraged with significant success across various consumer products. The most popular segments that use these mechanics are Sports Cards ($12.62B market), TCG ($6.61B market), Blind Box Toys ($14.25B market), and loot boxes ($17.8B market), which account for an aggregate value of $51.28B.
Key features of COMIC BONKBOXES include:
- Digital mystery boxes for physical comic books, each mystery box roster includes at least 1x ratio cover that may be revealed
- Pricing at or below standard cover price, giving customers a better deal without increasing the cost
- Exciting digital unboxing animation for each reveal
- Available for high-demand in-stock series and qualified pre-orders
- Fair and transparent reveal system
- BONKBOXES will expand to other types of collectibles in the near future
Each BONKBOX has varying rates of reveal, which are determined by what GONKBONK holds or will hold for each cover for a specific issue. This system ensures a fair and exciting experience for all participants.
Debut BONKBOXES available starting today include:
- The Moon is Following Us #1 (Guaranteed Retailer Exclusive or RI Cover)
- Absolute Batman #1
- Batman The Long Halloween The Last Halloween #1
- Teenage Mutant Ninja Turtles x Naruto #1
Additionally, the first 100 orders of every month through the end of the year will receive a free BONKBOX, which can reveal 1x from an assortment of items.
BONKBOXES are the first of various features being launched this year to improve fans' purchasing experience and create new products and engagement opportunities for creators and IP owners. This innovative approach not only benefits collectors but also supports comic book publishers and retailers by potentially increasing demand and sales for single issues.
For more information on GONKBONK and COMIC BONKBOXES, or to purchase a BONKBOX, visit GONKBONK.com.
About GONKBONK: GONKBONK is a curated art and entertainment product platform designed for super fans. We aim to enable new ways for creators and IP owners to delight, engage, and mobilize their best fans. By combining traditional collecting methods with innovative, engaging systems, GONKBONK aims to foster excitement, drive sales, and build vibrant communities among collectors worldwide. GONKBONK does not promote the selling of NFTs or AI art.