King PONG: How Atari Bounced Across Markets to Make Millions

King PONG asks how a humble arcade game became a global phenomenon and how that seed product reshaped markets, consumer behavior, and the economics of games. Raiford Guins, a historian of media and games, traces PONG from its coin-op origins to its place as a lasting cultural and commercial force. Through lenses of product positioning, market development, and category creation, Guins explains why Atari's first hit endured, spawning a consumer industry for home video games. The book blends business history with game studies, offering crisp analysis of development decisions, distribution, and enduring appeal. It also situates PONG within the broader Game Histories series and adds to the ongoing conversation about how a simple innovation can ripple through technology and society. A thoughtfully researched, accessible narrative for both scholars and game enthusiasts.

Who might be interested in reading?

• Fans of video game history and curiosity about how a simple arcade game reshaped an entire industry.
• Readers interested in business history, marketing strategy, and category creation.
• Students or researchers in media studies or technology looking for a concise case study in product development and market growth.
• Curious general readers who enjoy well-researched, accessible histories of technology and culture.