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Surprise Products Lab

Your SurpriseProductsExperts

Built to
Delight

Building surprise products that create lasting customer joy

Phone
01

Recurring Revenue When Done Right

Surprise products drive recurring revenue through repeat purchases and customer retention when executed thoughtfully—customers return month after month for the delight of discovery

02

Never Create a Feeling of Loss

Ensuring customers never experience a feeling of loss is essential - failing to do so can lead to brand churn and vocal negative consumer sentiment

03

Excellence in Execution

Correct execution requires fair randomization, thoughtful product curation to maximize inventory sell-through, quality craftsmanship, and reliable distribution

One Partner, Every Format

Blind Bags or Boxes

Premium Packaging

Blind Bags or Boxes

Mystery Box Opening

For Digital and/or Physicals

Loot Boxes

Hybrid Experiences

Digital Redeems in Physicals

Hybrid Experiences

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Product Experiences We've Built

Image Comics Blind Bag

Holiday 2025

Image Comics Blind Bag

Godzilla X Arthur Adams

Series Launch

Godzilla X Arthur Adams

SEL Art Blocks

Limited Edition

SEL Art Blocks

Event Kiosk

SDCC & SF FAN EXPO

Event Kiosk

Enhanced Merchandise

Alice Anthology

Enhanced Merchandise

Let's Make Magic

Wave signal
Start Your Project

THREE COMPOSITION PROGRAMS

Every product is designed to feel exciting in the moment—and satisfying long after the reveal.

Series Drops

Balanced surprise, clear expectations

Single reveals. Consistent odds. Fair, intentional rewards.

  • •One reveal per product
  • •Equal odds across all designs for commons
  • •Secret Rares add unexpected value

SECRET RARE

SECRET RARE

1 IN 72

NO. 3

NO. 3

1 IN 4

NO. 2

NO. 2

1 IN 4

NO. 1

NO. 1

1 IN 4

Booster Packs

Layered reveals, amplified excitement

Multiple reveals. Tiered odds. Maximum momentum.

  • •Single and Multiple reveals per pack
  • •Tiered rarity structures
  • •Built for excitement and replayability

COMMON

COMMON

1 IN 4

RARE

RARE

1 IN 6

EPIC

EPIC

1 IN 20

LEGENDARY

LEGENDARY

1 IN 50

Curated Collections

Great items, thoughtfully recirculated

Curated from artists, brands, archives. Discovery, never clearance.

  • •Carefully reviewed inventory (we do not accept everything)
  • •Simple & fun purchase experience across entire lot
  • •Discovery first. Never clearance.

1:25

1:25

1 IN 200

HOLO 1:25

HOLO 1:25

1 IN 200

SIGNED 1:50

SIGNED 1:50

1 IN 200

9.6 CGC

9.6 CGC

1 IN 200

Cover Folio Series Sets & Booster Boxes

Cover Folio Series Sets and Booster Boxes

Display Ready

Beautiful folio designs that look stunning on bookshelves and display tables, creating an impressive visual statement for any collection

Bundled Blind Bags & Guarantees

Guarantee all commons in Series Drops, at least one Legendary in Booster Packs. Exciting way to incentivize buying in bulk

Fully Customizable

We work with you to tailor every element—covers, folios, box designs, and interior packaging—to perfectly match your brand aesthetic and launch strategy

Add a Megachase: Better Than a Golden Ticket

Megachase Card

Additional Hit

Megachase cards give a loot box inside of your blind bag—adding an extra layer of surprise and excitement to the unboxing experience

Win Digital and/or Physical

Can be designed to allow users to redeem physical and/or digital items—giving you complete flexibility in reward design and fulfillment strategy

Ship Physical from BONKBOX

We can ship a revealed physical from our warehouse—streamlining logistics and ensuring fast, reliable delivery of your premium collectibles

Comic Book Blind Bag Offerings

Distinct programs with optimized compositions for delightful product experiences

PublishersRetailersArtistsEventsInfluencers

Variant Series

Balanced surprise, clear expectations

Blind bags of select retailer exclusives for key issues and exclusives.

SECRET RARE

SECRET RARE

1 IN 72

NO. 3

NO. 3

1 IN 4

NO. 2

NO. 2

1 IN 4

NO. 1

NO. 1

1 IN 4

PublishersRetailersArtistsCollectors

Curated Collections

Great items, thoughtfully recirculated

Turn quality backstock into premium surprise products.

1:25

1:25

1 IN 200

HOLO 1:25

HOLO 1:25

1 IN 200

SIGNED 1:50

SIGNED 1:50

1 IN 200

9.6 CGC

9.6 CGC

1 IN 200

PublishersRetailersPartnersEvents

Variant Booster

Layered reveals, amplified excitement

Tiered rarity composition that maximize excitement.

COMMON

COMMON

1 IN 4

RARE

RARE

1 IN 6

EPIC

EPIC

1 IN 20

LEGENDARY

LEGENDARY

1 IN 50

Technology Enabled Process

From randomization techniques to fulfillment flexibility—here's how we bring your surprise products to life.

Randomization

Library of randomization techniques that enables us to leverage the right one for your project

Kitting & Assembly

Integrates our randomization into the kitting and assembly process itself

Fulfillment

Wholesale, direct to retailers, or direct to consumer

Loot Box & Digital

Leverage our loot box platform for digital and physical products

Strategic Use Cases

Surprise products are powerful tools for business growth across diverse applications

Chuckles

Merchandise Programs

Create excitement and collector communities

Marketing Campaigns

Drive virality and memorable moments

Event Exclusives

Build FOMO with on-site experiences

Membership Programs

Increase lifetime value and retention

Surprise Products Are Incredibly Popular

Over

$15B

in Lootbox sales per year

Gift character

$6.4B

in TCG sales per year

$37.3B

Market Cap of the largest blind box company, PopMart

1M+

Blind Bag Comics Sold in 2025

Surprise Products Are Hard to Make

Strategic Product Design & Curation

Reveal Experience Design and Execution

Mathematical and Fair Randomization

Sourcing, Assembly, and Fulfillment

Confusion character

We've Got You Covered

In-House Creative Direction

In-House Creative Direction

With an extensive creative network

Bespoke Software

Bespoke Software

Designed specifically for kitting mystery products

Assembly and Fulfillment

Assembly and Fulfillment

Internal operations for maximum quality control

Sourcing and Manufacturing

Sourcing and Manufacturing

Prints, comics, toys, plush, apparel, and more

A Single Entity for the Entire Program

Scope
1

Scope

Discovery

We craft a product experience tailored to your goals—event, campaign, merch program, launch, or beyond.

Creative
2

Creative

Design

We design the full experience—unboxing magic, rarity mechanics, visual identity. Prototyped, iterated, perfected.

Product & Assembly
3

Product & Assembly

Production

We source, manufacture, QA, randomize, and assemble. We can handle everything, soup-to-nuts

Fulfill
4

Fulfill

Launch

We manage fulfillment, logistics, and customer support. Your buyers experience delight. You focus on growth.

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Comics

Prints

Merchandise

Digital

Ready to create magic

Ready toCreate Magic?

We handle creative, production, and fulfillment—from concept to your customer's hands.

Or reach out to us at hello@gonkbonk.com

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